B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- brand recall uplift for direct mail ads (2017)
Brand recall is 70% higher for consumers exposed to direct mail ads compared to digital ads.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Ipsos/Canada Post
Primary
Tier B
https://www.mcclungco.com/11-eye-popping-stats-on-direct-mail/ ↗
Source Article
11 Eye-Popping Stats on Direct Mail - McClung Companies
When it comes to ROI, some channels are just more effective than others. Knowing the effectiveness of each channel puts you in control. For example, did you know that one channel has an open/read rate of 42%? Or that recipients of content sent via this channel purchase 28% more items and spend 28% m…
Original Research
Ipsos/Canada Post
· Original study ↗
Methodology
Sourced from Ipsos/Canada Post
Methodology documented
Segmentation
Industryai_ml
Cite this stat
Plain Text
direct mail ads: 70% brand recall uplift. Source: Ipsos/Canada Post (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/direct-mail-brand-recall-70-higher
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<blockquote cite="https://lighthousedata.io/data/direct-mail-brand-recall-70-higher" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- brand recall uplift for direct mail ads<br><small>Source: Ipsos/Canada Post (2017) · <a href="https://lighthousedata.io/data/direct-mail-brand-recall-70-higher" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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