B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7%
7% -- brand recall uplift for social video advertising viewers (2011)
Brand recall and brand association rose 7 percent among viewers who were recommended videos versus those who browsed.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Unruly Media / Decipher Research
Primary
Tier A
http://www.videoadnews.com/2012/02/07/video-sharing-helps-brand-recall-and-awareness-says-unruly-res… ↗
Source Article
Video Sharing Helps Brand Recall and Awareness, says Unruly Research
Original Research
Unruly Media / Decipher Research
· Original study ↗
Methodology
Decipher Research survey of online video viewers aged 18-34 across four social video campaigns (Guinness, Coca-Cola, Cornetto, Energizer), July-November 2011
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social video advertising viewers: 7% brand recall uplift. Source: Unruly Media / Decipher Research (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-recall-uplift-peer-recommendation
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<blockquote cite="https://lighthousedata.io/data/brand-recall-uplift-peer-recommendation" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- brand recall uplift for social video advertising viewers<br><small>Source: Unruly Media / Decipher Research (2011) · <a href="https://lighthousedata.io/data/brand-recall-uplift-peer-recommendation" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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