C
Evidence Grade C
Graded
under review
Use with Hedging
Dated
30%
30% -- impression share for Large Rectangle ad format (2022)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
JumpFly
Primary
Tier A
https://www.jumpfly.com/blog/which-google-display-ad-sizes-work-the-best/ ↗
Source Article
Which Google Display Ad Sizes Work the Best
Whether you are new to using the Google Display Network or a seasoned veteran in the pay-per-click (PPC) game, the utilization of Google’s Display Network (GDN) is a key factor for the growth and overall performance of your Google Ads account and your overall business.
Google’s Display Network is on…
Original Research
JumpFly
· Original study ↗
Methodology
Data set from JumpFly-managed campaigns over two years (April 2020 – April 2022)
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, using potentially outdated figures, with unverified sample sizes...
Plain Text
Large Rectangle ad format: 30% impression share. Source: JumpFly (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/large-rectangle-impression-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/large-rectangle-impression-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- impression share for Large Rectangle ad format<br><small>Source: JumpFly (2022) · <a href="https://lighthousedata.io/data/large-rectangle-impression-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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