B
Evidence Grade B
Graded
under review
Safe to Cite
Current
39%
39% -- impression share for expanded text ads (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
92
Source
PPC Hero
Primary
Tier C
https://www.ppchero.com/expanded-text-ads-7-million-clicks-say-theyre-underperforming/?utm_content=b… ↗
Source Article
Expanded Text Ads: 7 Million Clicks Say They’re Underperforming - PPC Hero
Expanded Text Ads: 7 Million Clicks Say They’re Underperforming
On Tuesday, AdWords released one of the biggest updates in the history of the platform with expanded text ads. If you haven’t seen all the chatter across the web then know that you can now create new ads that have (2) 30 character headl…
Original Research
PPC Hero
· Original study ↗
Methodology
Data collected from June 23rd through July 24th.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
expanded text ads: 39% impression share. Source: PPC Hero (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/expanded-text-ads-impressions-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/expanded-text-ads-impressions-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- impression share for expanded text ads<br><small>Source: PPC Hero (2026) · <a href="https://lighthousedata.io/data/expanded-text-ads-impressions-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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