B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
99%
99% -- impression share for brand campaigns (2021)
Quality brand campaigns often achieve 99% to 100% of the available impression share.
- Anecdotal observation based on author's experience with quality brand campaigns
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
99%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PPC Samurai
Primary
Tier C
https://www.ppcsamurai.com/articles/best-practice/when-you-should-and-shouldnt-bid-on-brand-terms ↗
Source Article
When You Should (And Shouldn't) Bid On Brand Terms | PPC Samurai
The Often Asked Question…
Why bid on brand terms? It’s a question I’m mostly asked by clients who (understandably) want to know why they should have to pay for what might come to them organically. I recently had this question again and thought it might be time to jot down some thoughts on the issue.…
Original Research
PPC Samurai
· Original study ↗
Methodology
Based on author's experience and best practices
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brand campaigns: 99% impression share. Source: PPC Samurai (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-campaign-impression-share
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<blockquote cite="https://lighthousedata.io/data/brand-campaign-impression-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>99%</strong> -- impression share for brand campaigns<br><small>Source: PPC Samurai (2021) · <a href="https://lighthousedata.io/data/brand-campaign-impression-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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