B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
51%
51% -- impression share for global CTV impressions (2025)
Global CTV impressions account for 51% of the global video impression share.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
330,000,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
76
Source
adtelligent.com
Primary
Tier A
https://adtelligent.com/blog/ad-tech-insights/digital-marketing-best-trends/ ↗
Source Article
Best Digital Marketing Trends 2025 | Adtelligent
Advertising and marketing spending continues to grow: in 2025, according to Statista, it will reach $1.87 trillion (in 2024, this figure was $1.78 trillion). The industry keeps growing, and so do the new demands and requirements. What will businesses focus on in digital marketing in 2025? And what s…
Original Research
adtelligent.com
· Original study ↗
Methodology
Based on analysis of global impressions.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
global CTV impressions: 51% impression share. Source: adtelligent.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-CTV-impressions-share
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<blockquote cite="https://lighthousedata.io/data/global-CTV-impressions-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- impression share for global CTV impressions<br><small>Source: adtelligent.com (2025) · <a href="https://lighthousedata.io/data/global-CTV-impressions-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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