B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
$0.11
$0.11 -- revenue per recipient for Klaviyo one-time email campaigns (2024)
Klaviyo's 2024 Ecommerce Benchmarks report found that one-time email campaigns averaged $0.11 in revenue per recipient (RPR).
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$0.11
Unit
Currency Usd
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Klaviyo
Primary
Tier B
https://www.pilothouse.co/post/dtc-customer-retention-that-works-moving-beyond-discounts-to-lifecycl… ↗
Source Article
DTC Customer Retention That Works: Moving Beyond Discounts to Lifecycle-Driven Repurchase - Pilothouse Digital
DTC Customer Retention That Works: Moving Beyond Discounts to Lifecycle-Driven Repurchase
Most DTC brands treat customer retention like a fire to put out rather than an engine to build. When a customer goes quiet, the default response is a discount email. When a cart gets abandoned, it's a coupon co…
Original Research
Klaviyo
· Original study ↗
Methodology
Klaviyo 2024 Ecommerce Benchmarks report; comparison baseline for abandoned cart flows
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Klaviyo one-time email campaigns: $0.11 revenue per recipient. Source: Klaviyo (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/klaviyo-campaign-rpr-0-11
HTML Embed
<blockquote cite="https://lighthousedata.io/data/klaviyo-campaign-rpr-0-11" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.11</strong> -- revenue per recipient for Klaviyo one-time email campaigns<br><small>Source: Klaviyo (2024) · <a href="https://lighthousedata.io/data/klaviyo-campaign-rpr-0-11" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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