B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
3.38%
3.38% -- click through rate for Top 10% of broadcast campaigns (Klaviyo brands) (2026)
The top 10% of broadcast email campaigns reached a click rate of 3.38% according to Klaviyo's 2026 benchmarks.
- Represents the top decile performance across various e-commerce industries
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3.38%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
183,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Klaviyo
Primary
Tier A
https://www.lucaattolini.com/email-marketing-2026/ ↗
Source Article
Email Marketing 2026: 7 Cambiamenti Decisivi - Luca Attolini
L’email marketing 2026 si gioca su sette cambiamenti strutturali: autenticazione obbligatoria del dominio, morte dell’open rate come metrica di performance, dominio dei flow sulle campagne, ingresso dell’AI nei processi, centralità dei dati di prima parte, convergenza con l’SMS e saturazione dei con…
Original Research
Klaviyo
· Original study ↗
Methodology
Klaviyo 2026 benchmarks, top decile campaigns
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Top 10% of broadcast campaigns (Klaviyo brands): 3.38% click through rate. Source: Klaviyo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/klaviyo-2026-top10-campaign-click-rate-3-38pct
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<blockquote cite="https://lighthousedata.io/data/klaviyo-2026-top10-campaign-click-rate-3-38pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.38%</strong> -- click through rate for Top 10% of broadcast campaigns (Klaviyo brands)<br><small>Source: Klaviyo (2026) · <a href="https://lighthousedata.io/data/klaviyo-2026-top10-campaign-click-rate-3-38pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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