B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
1.69%
1.69% -- click through rate for Broadcast campaigns (Klaviyo brands) (2026)
Broadcast email campaigns achieved an average click rate of 1.69% according to Klaviyo's 2026 benchmark data.
- Aggregates diverse e-commerce verticals with varying average order values
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1.69%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
183,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Klaviyo
Primary
Tier A
https://www.lucaattolini.com/email-marketing-2026/ ↗
Source Article
Email Marketing 2026: 7 Cambiamenti Decisivi - Luca Attolini
L’email marketing 2026 si gioca su sette cambiamenti strutturali: autenticazione obbligatoria del dominio, morte dell’open rate come metrica di performance, dominio dei flow sulle campagne, ingresso dell’AI nei processi, centralità dei dati di prima parte, convergenza con l’SMS e saturazione dei con…
Original Research
Klaviyo
· Original study ↗
Methodology
Klaviyo 2026 benchmarks
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Broadcast campaigns (Klaviyo brands): 1.69% click through rate. Source: Klaviyo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/klaviyo-2026-campaign-click-rate-1-69pct
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<blockquote cite="https://lighthousedata.io/data/klaviyo-2026-campaign-click-rate-1-69pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.69%</strong> -- click through rate for Broadcast campaigns (Klaviyo brands)<br><small>Source: Klaviyo (2026) · <a href="https://lighthousedata.io/data/klaviyo-2026-campaign-click-rate-1-69pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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