B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
45%
45% -- click through rate increase for URLs containing query-matching keywords (2026)
According to Octaria, URLs containing keywords matching the search query generate an average of 45% more clicks than generic URLs.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Octaria
Primary
Tier C
https://inclick.pl/audyt-adresow-url-seo/ ↗
Source Article
Audyt adresów URL – best practices, błędy i checklista SEO
Struktura URL to jeden z najbardziej niedocenianych elementów SEO — a jednocześnie jeden z najtrudniejszych do naprawienia po fakcie. Zmiana adresu URL wymaga przekierowania 301, niesie ryzyko utraty link equity i może tymczasowo obniżyć pozycje. Dlatego audyt adresów URL najlepiej przeprowadzić zan…
Original Research
Octaria
· Original study ↗
Methodology
Cited from Octaria SEO best practices article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
URLs containing query-matching keywords: 45% click through rate increase. Source: Octaria (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/keyword-url-ctr-increase-45
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<blockquote cite="https://lighthousedata.io/data/keyword-url-ctr-increase-45" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- click through rate increase for URLs containing query-matching keywords<br><small>Source: Octaria (2026) · <a href="https://lighthousedata.io/data/keyword-url-ctr-increase-45" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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