B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2
2 -- click through rate for Italian consumers (2023)
Italian consumers were 1.7 times more likely to click on a Trustpilot co-branded ad than an identical ad from Feedaty.
- Compared to identical ad from Feedaty
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2
Unit
Multiple
Data Vintage
2023
Entity
Sample Size
750
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Trustpilot
Primary
Tier B
https://business.trustpilot.com/reviews/build-trusted-brand/how-trustpilot-reviews-drive-sales-acros… ↗
Source Article
How Trustpilot reviews drive sales across Europe
Social proof is effective universally because it incites the same motivator across continents, languages, and cultures—trust. Research indicates that social proof ‘nudges’ are gaining traction as practical tools for influencing behavior.
Among the various forms of social proof, reviews stand out as …
Original Research
Trustpilot
· Original study ↗
Methodology
Compared to Feedaty
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Italian consumers: 2 click through rate. Source: Trustpilot (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/italian_consumers_click_trustpilot_ad
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<blockquote cite="https://lighthousedata.io/data/italian_consumers_click_trustpilot_ad" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2</strong> -- click through rate for Italian consumers<br><small>Source: Trustpilot (2023) · <a href="https://lighthousedata.io/data/italian_consumers_click_trustpilot_ad" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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