B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3.54x
3.54x -- return on ad spend for IRIS (I Ride In Style) paid digital campaigns (Meta and Google) (2022)
IRIS had a return on ad spend (ROAS) of 3.54 on its paid digital advertising campaigns in 2022.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
3.54x
Unit
Ratio
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nativve
Primary
Tier A
https://www.nativve.com/work/growing-d2c-website-digital-advertising/ ↗
Source Article
Shopify Case Study: IRIS | nativve
Shopify Case Study: IRIS
This is how we helped Iris Slappendel’s women-led cycling brand, I Ride In Style, grow their D2C website sales with digital advertising
Following a professional road cycling career that spanned almost a decade and included major wins at the Open de Suède Vårgårda (2012) and …
Original Research
Nativve
· Original study ↗
Methodology
Baseline ROAS prior to 2023 campaign optimization
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
IRIS (I Ride In Style) paid digital campaigns (Meta and Google): 3.54x return on ad spend. Source: Nativve (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/iris-roas-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/iris-roas-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.54x</strong> -- return on ad spend for IRIS (I Ride In Style) paid digital campaigns (Meta and Google)<br><small>Source: Nativve (2022) · <a href="https://lighthousedata.io/data/iris-roas-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.