B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Dated
$255,500,000
$255,500,000 -- mobile ad spend for Ireland (2016)
Mobile ad spending in Ireland reached $255.5 million in 2016.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$255,500,000
Unit
Currency Usd
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Source
IAB Ireland and PwC
Primary
Tier A
https://www.emarketer.com/Article/Irelands-Digital-Ad-Spend-up-31-2016/1015625?ecid=NL1002 ↗
Source Article
Ireland's Digital Ad Spend up 31% in 2016
Original Research
IAB Ireland and PwC
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ireland: $255,500,000 mobile ad spend. Source: IAB Ireland and PwC (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ireland-mobile-ad-spend-2016
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ireland-mobile-ad-spend-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$255,500,000</strong> -- mobile ad spend for Ireland<br><small>Source: IAB Ireland and PwC (2016) · <a href="https://lighthousedata.io/data/ireland-mobile-ad-spend-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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