B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
63%
63% -- brand recall for My11Circle (2024)
My11Circle achieved a 63% brand recall rate among IPL viewers according to the Hansa Research 'IPLomania' study.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hansa Research
Primary
Tier B
https://martechtrend.com/ipl-the-ultimate-playground-for-advertisers/ ↗
Source Article
IPL: The Ultimate Playground for Advertisers - martechtrend
“`html
Cricket Meets Commerce: Inside the Billion-Dollar IPL Ad Ecosystem
The Changing Face Of IPL Advertising
Few sporting events capture India’s imagination quite like the Indian Premier League (IPL). With cricket at its core and entertainment embedded in its DNA, the IPL has evolved into more tha…
Original Research
Hansa Research
· Original study ↗
Methodology
Hansa Research 'IPLomania' study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
My11Circle: 63% brand recall. Source: Hansa Research (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ipl-brand-recall-my11circle
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ipl-brand-recall-my11circle" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- brand recall for My11Circle<br><small>Source: Hansa Research (2024) · <a href="https://lighthousedata.io/data/ipl-brand-recall-my11circle" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.