B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
88%
88% -- brand recall for Jaffa Cakes OOH campaign (2023)
Jaffa Cakes' OOH campaign achieved a 2-second brand recall of 88%.
- Measured specifically as 2-second brand recall
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
System1
Primary
Tier A
https://mediacat.uk/jaffa-cakes-campaign-labelled-most-effective-ooh-ad/ ↗
Source Article
Jaffa Cakes campaign labelled ‘most effective OOH ad' - MediaCat UK
Jaffa Cakes’ most recent OOH campaign has proven to be a success, with the creative effectiveness platform System1 labelling it ‘the most effective OOH ad’. Providing ads with a Star Rating between 1 and 5.9 based on long-term brand-building potential, System1 reports that ‘We’re a cake! You Biscuit…
Original Research
System1
· Original study ↗
Methodology
Creative effectiveness platform System1 evaluation.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Jaffa Cakes OOH campaign: 88% brand recall. Source: System1 (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/jaffa-cakes-ooh-campaign-brand-recall
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<blockquote cite="https://lighthousedata.io/data/jaffa-cakes-ooh-campaign-brand-recall" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- brand recall for Jaffa Cakes OOH campaign<br><small>Source: System1 (2023) · <a href="https://lighthousedata.io/data/jaffa-cakes-ooh-campaign-brand-recall" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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