B
Evidence Grade B
Graded
under review
Safe to Cite
Current
13%
13% -- brand recall for brands using AM/FM radio advertising (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Institute of Practitioners in Advertising
Primary
Tier A
https://www.adtonos.com/radio-ads-deliver-roi-and-drive-brand-growth/ ↗
Source Article
Radio Ads Deliver ROI and Drive Brand Growth - AdTonos
In an era where digital dominates the advertising landscape, traditional radio advertising continues to prove its effectiveness in driving brand growth, sales, and profitability. A new study from marketing effectiveness expert Peter Field highlights the undeniable impact of AM/FM radio advertising, …
Original Research
Institute of Practitioners in Advertising
· Original study ↗
Methodology
Analysis led by marketing consultant Peter Field
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
brands using AM/FM radio advertising: 13% brand recall. Source: Institute of Practitioners in Advertising (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-recall-increase-radio-ads
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<blockquote cite="https://lighthousedata.io/data/brand-recall-increase-radio-ads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- brand recall for brands using AM/FM radio advertising<br><small>Source: Institute of Practitioners in Advertising (2026) · <a href="https://lighthousedata.io/data/brand-recall-increase-radio-ads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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