B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
81%
81% -- brand recall for Dream11 (2024)
Dream11 achieved an 81% brand recall rate among IPL viewers according to the Hansa Research 'IPLomania' study.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2024
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hansa Research
Primary
Tier B
https://martechtrend.com/ipl-the-ultimate-playground-for-advertisers/ ↗
Source Article
IPL: The Ultimate Playground for Advertisers - martechtrend
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Cricket Meets Commerce: Inside the Billion-Dollar IPL Ad Ecosystem
The Changing Face Of IPL Advertising
Few sporting events capture India’s imagination quite like the Indian Premier League (IPL). With cricket at its core and entertainment embedded in its DNA, the IPL has evolved into more tha…
Original Research
Hansa Research
· Original study ↗
Methodology
Hansa Research 'IPLomania' study
Methodology documented
Segmentation
IndustryMedia
RegionAPAC
Channelevents
Cite this stat
Plain Text
Dream11: 81% brand recall. Source: Hansa Research (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ipl-brand-recall-dream11
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<blockquote cite="https://lighthousedata.io/data/ipl-brand-recall-dream11" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- brand recall for Dream11<br><small>Source: Hansa Research (2024) · <a href="https://lighthousedata.io/data/ipl-brand-recall-dream11" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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