B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- app tracking opt in rate for iOS users (2021)
Only 25% of iOS users opt in for tracking following the iOS 14.5 update.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Branch
Primary
Tier B
https://blog.hunchads.com/black-friday-advertising ↗
Source Article
Prepare for the Biggest and Most challenging Black Friday Advertising season on Paid Social [2021]
Last updated Sep 17th, 2021
Black Friday and Cyber Monday in 2020 were the second biggest online shopping in history.
But something big happened in April 2021.
The dreaded Apple’s iOS 14.5 update changed everything for advertisers.
In a significant move to give users more control over their privacy,…
Original Research
Branch
· Original study ↗
Methodology
Data from Branch, an analytics firm, following Apple iOS 14.5 update
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
iOS users: 25% app tracking opt in rate. Source: Branch (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ios-users-opt-in-tracking-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ios-users-opt-in-tracking-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- app tracking opt in rate for iOS users<br><small>Source: Branch (2021) · <a href="https://lighthousedata.io/data/ios-users-opt-in-tracking-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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