B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
41%
41% -- app tracking opt in rate for iOS users (apps with ATT framework) (2021)
On average, 41% of iOS users opted in to allow tracking for apps implementing the ATT framework.
- Measured among apps that had already implemented the ATT framework
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
AppsFlyer
Primary
Tier C
https://24sevensocial.com/blog/how-ios-14-changes-will-affect-your-facebook-ads/ ↗
Source Article
How iOS 14 changes will affect your Facebook Ads
Original Research
AppsFlyer
· Original study ↗
Methodology
AppsFlyer research on opt-in rates after ATT framework implementation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
iOS users (apps with ATT framework): 41% app tracking opt in rate. Source: AppsFlyer (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ios-users-opt-in-att-appsflyer
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ios-users-opt-in-att-appsflyer" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- app tracking opt in rate for iOS users (apps with ATT framework)<br><small>Source: AppsFlyer (2021) · <a href="https://lighthousedata.io/data/ios-users-opt-in-att-appsflyer" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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