B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- app tracking opt in rate for iOS app users worldwide (2022)
Only 15% of active app users worldwide allow app tracking following the iOS 14.5 update.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2022
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
amcham.mk
Primary
Tier B
https://amcham.mk/magazine/why-is-data-protection-relevant-for-esg/ ↗
Source Article
Why is Data Protection Relevant for ESG?
Original Research
amcham.mk
· Original study ↗
Methodology
Study monitoring iOS 14.5 update requiring apps to request permission to track users
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
iOS app users worldwide: 15% app tracking opt in rate. Source: amcham.mk (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ios-app-tracking-opt-in-15-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ios-app-tracking-opt-in-15-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- app tracking opt in rate for iOS app users worldwide<br><small>Source: amcham.mk (2022) · <a href="https://lighthousedata.io/data/ios-app-tracking-opt-in-15-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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