B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
21%
21% -- app tracking opt in rate for global mobile app users (iOS 14.5) (2022)
Only 21% of active mobile app users worldwide opted into app tracking following the release of iOS 14.5.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
Flurry
Primary
Tier B
https://martechasia.net/features/using-attention-metrics-to-drive-performance/?utm_source=twitter&ut… ↗
Source Article
Using Attention Metrics to drive performance - MartechAsia
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Attention metrics look at the placement environment and interaction with an ad to dete…
Original Research
Flurry
· Original study ↗
Methodology
Flurry data on opt-in rates after iOS 14.5 release
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global mobile app users (iOS 14.5): 21% app tracking opt in rate. Source: Flurry (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ios-app-tracking-opt-in-rate-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ios-app-tracking-opt-in-rate-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- app tracking opt in rate for global mobile app users (iOS 14.5)<br><small>Source: Flurry (2022) · <a href="https://lighthousedata.io/data/ios-app-tracking-opt-in-rate-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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