B
Evidence Grade B
Graded
under review
Safe to Cite
Current
90%
90% -- ad completion rate for Interactive ads (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mobvista
Primary
Tier C
https://www.assemblestudio.com/blog/how-opinion-ads-are-taking-customer-experiences-to-the-next-leve… ↗
Source Article
How Opinion Ads are Taking Customer Experiences to the Next Level | Assemble Studio
Original Research
Mobvista
· Original study ↗
Methodology
Cited in article as sourced from Mobvista
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Interactive ads: 90% ad completion rate. Source: Mobvista (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/interactive-ads-completion-rate-90
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<blockquote cite="https://lighthousedata.io/data/interactive-ads-completion-rate-90" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- ad completion rate for Interactive ads<br><small>Source: Mobvista (2026) · <a href="https://lighthousedata.io/data/interactive-ads-completion-rate-90" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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