B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
98%
98% -- ad completion rate for OTT advertising (US) (2020)
OTT viewers watch ads through until the end with an average completion rate of 98%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
98%
Unit
Percentage
Data Vintage
2020
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ComScore
Primary
Tier C
https://www.marchcorp.com/blog/2020/11/10/ott-media-and-military-recruiting-opportunities-in-2021 ↗
Source Article
The rapid growth of Over The Top (OTT) streaming media makes it ideal for military recruiting — March Marketing
By Tom Aiello
The rapid growth of Over The Top (OTT) streaming media make it one of the most powerful options to reach military recruiting prospects in 2021 and beyond. We are entering the connected decade of 20’s, and OTT is a great example of this with the benefits of TV and the targeting and pric…
Original Research
ComScore
· Original study ↗
Methodology
comScore data cited
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
OTT advertising (US): 98% ad completion rate. Source: ComScore (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ott-ad-completion-rate-98
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<blockquote cite="https://lighthousedata.io/data/ott-ad-completion-rate-98" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>98%</strong> -- ad completion rate for OTT advertising (US)<br><small>Source: ComScore (2020) · <a href="https://lighthousedata.io/data/ott-ad-completion-rate-98" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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