B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
95%
95% -- ctv ad completion rate for CTV (connected TV) video ads (2026)
Connected TV (CTV) video ads achieve a 95% completion rate.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB (Interactive Advertising Bureau)
Primary
Tier C
https://www.spotlightiq.com ↗
Source Article
B2B Connected TV Advertising Platform | SpotlightIQ
Account-Based
Television
Your B2B CTV Campaign on the Big Screen.
Hulu. Peacock. ESPN. The networks your buyers actually watch. Delivered to the households of decision-makers at your target accounts. No platform commitment. No learning curve.
Every B2B Channel Is Saturated.
Except One.
Your buyers s…
Original Research
IAB (Interactive Advertising Bureau)
· Original study ↗
Methodology
Quoted second-hand on a vendor marketing page; attributed to IAB. Stat description truncated in source text but clearly reads 'CTV ad completion rate'.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CTV (connected TV) video ads: 95% ctv ad completion rate. Source: IAB (Interactive Advertising Bureau) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ctv-ad-completion-rate
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<blockquote cite="https://lighthousedata.io/data/ctv-ad-completion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- ctv ad completion rate for CTV (connected TV) video ads<br><small>Source: IAB (Interactive Advertising Bureau) (2026) · <a href="https://lighthousedata.io/data/ctv-ad-completion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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