B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
96%
96% -- ad completion rate for CTV platforms (2023)
CTV platforms report an ad completion rate between 96% and 98%.
- Reported as a range of 96% to 98%
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
96%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
internationaladvertisingsolutions.com
Primary
Tier C
https://internationaladvertisingsolutions.com/blog/key-television-viewing-statistics-and-trends/ ↗
Source Article
Essential TV Viewership Statistics and Trends for 2024 | International Advertising Solutions
Essential TV Viewership Statistics and Trends for 2024
Television remains a cornerstone of media consumption globally, with millions of viewers tuning in daily for entertainment, news, and educational content. Understanding television viewing statistics is crucial for businesses and advertisers look…
Original Research
internationaladvertisingsolutions.com
· Original study ↗
Methodology
Source reports a range of 96-98%; midpoint 97% used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CTV platforms: 96% ad completion rate. Source: internationaladvertisingsolutions.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ctv-ad-completion-rate-96-98
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<blockquote cite="https://lighthousedata.io/data/ctv-ad-completion-rate-96-98" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>96%</strong> -- ad completion rate for CTV platforms<br><small>Source: internationaladvertisingsolutions.com (2023) · <a href="https://lighthousedata.io/data/ctv-ad-completion-rate-96-98" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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