B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
24%
24% -- cost per lead decrease for Be Cool Refrigeration's Google Ads campaign (January 2025) (2025-01)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2025-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
Marketingsherpa
Primary
Tier A
https://marketingsherpa.com/article/case-study/advertising ↗
Source Article
Intent-based Online Advertising Optimization: Sometimes two campaigns are better than one (3x AOV better)
April 25, 2025
Case Study
|
SUMMARY:
Intent-driven commercial HVAC lead optimization. I guess I could have called the article that, but it’s a bit of a mouthful. So a simpler way to put it is – sometimes two campaigns are better than one (3x AOV better). Cut costs; gain high-value leads. Read on to …
Original Research
Marketingsherpa
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Be Cool Refrigeration's Google Ads campaign (January 2025): 24% cost per lead decrease. Source: Marketingsherpa (2025-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/intent-based-online-advertising-optimization-24-percent-cpl-decrease
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<blockquote cite="https://lighthousedata.io/data/intent-based-online-advertising-optimization-24-percent-cpl-decrease" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- cost per lead decrease for Be Cool Refrigeration's Google Ads campaign (January 2025)<br><small>Source: Marketingsherpa (2025-01) · <a href="https://lighthousedata.io/data/intent-based-online-advertising-optimization-24-percent-cpl-decrease" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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