B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5.6%
5.6% -- cost per lead decrease for businesses using Google Ads (2023)
Businesses that use Google Ads see an average 5.6% decrease in cost per lead (CPL) year-over-year.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5.6%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
jemsu.com
Primary
Tier A
https://jemsu.com/the-best-practices-for-controlling-cpl-in-google-ads-in-2023/ ↗
Source Article
The Best Practices For Controlling CPL In Google Ads In 2023
The Best Practices for Controlling CPL in Google Ads in 2023
As businesses and organizations continue to expand their online presence, the importance of controlling cost per lead (CPL) in Google Ads is paramount in 2023. With the amount of competition in the digital advertising space, it is essentia…
Original Research
jemsu.com
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses using Google Ads: 5.6% cost per lead decrease. Source: jemsu.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-cpl-decrease-2023
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<blockquote cite="https://lighthousedata.io/data/google-ads-cpl-decrease-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.6%</strong> -- cost per lead decrease for businesses using Google Ads<br><small>Source: jemsu.com (2023) · <a href="https://lighthousedata.io/data/google-ads-cpl-decrease-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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