B
Evidence Grade B
Graded
under review
Safe to Cite
Current
64%
64% -- cost per lead decrease for Digital identity and security partner (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
uncommonlogic.com
Primary
Tier B
https://blog.uncommonlogic.com/insights/top-b2b-industries-seeing-results-in-digital-marketing ↗
Source Article
Top B2B Industries Seeing Results in Digital Marketing | (un)Common Logic
We see it all around us: people are more digitally connected than ever.
- On average, people spend 6 hours and 37 minutes online each day
- 67% of the buyer’s journey is now done digitally
- 84% of CEOs and VPs use social media to make purchasing decisions
- People have an extreme desire to connect …
Original Research
uncommonlogic.com
· Original study ↗
Methodology
Two quarters
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Digital identity and security partner: 64% cost per lead decrease. Source: uncommonlogic.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cybersecurity_cpl_decrease
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<blockquote cite="https://lighthousedata.io/data/cybersecurity_cpl_decrease" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- cost per lead decrease for Digital identity and security partner<br><small>Source: uncommonlogic.com (2026) · <a href="https://lighthousedata.io/data/cybersecurity_cpl_decrease" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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