B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
56%
56% -- engagement lift for Instagram posts including another user handle (2015)
Instagram posts that include another user handle in the caption receive an average of 56% more engagement.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
hudsonvalleygraphics.com
Primary
Tier C
https://hudsonvalleygraphics.com/instagram-small-business/ ↗
Source Article
Instagram’s Easy Impact
Why is it important that you get to know Instagram, and get to know it now? For starters, Instagram has over 300 million active monthly users! How’s that for a pool of interested prospects who might need your services!
Glazing Over?
I talk to many small business owners who glaze over when I bring up…
Original Research
hudsonvalleygraphics.com
· Original study ↗
Methodology
Engagement benchmark cited in blog post
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram posts including another user handle: 56% engagement lift. Source: hudsonvalleygraphics.com (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-user-handle-engagement-lift
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<blockquote cite="https://lighthousedata.io/data/instagram-user-handle-engagement-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- engagement lift for Instagram posts including another user handle<br><small>Source: hudsonvalleygraphics.com (2015) · <a href="https://lighthousedata.io/data/instagram-user-handle-engagement-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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