B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
11.1%
11.1% -- purchase rate for Instagram (2022)
11.1% of U.S. adults made a purchase via Instagram in the last year.
- Source text compares Instagram purchase rate to the Facebook figure stated as 'purchased Facebook'
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Lighthouse Research Team
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Source verified
Evidence graded
Value
11.1%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier C
https://todays.agency/facebook-ad-statistics/ ↗
Source Article
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Original Research
eMarketer
· Original study ↗
Methodology
Cited from eMarketer
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram: 11.1% purchase rate. Source: eMarketer (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-us-purchase-rate
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<blockquote cite="https://lighthousedata.io/data/instagram-us-purchase-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11.1%</strong> -- purchase rate for Instagram<br><small>Source: eMarketer (2022) · <a href="https://lighthousedata.io/data/instagram-us-purchase-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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