B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
76%
76% -- purchase rate for TikTok LIVE viewers (2025)
76% of users who watched a TikTok LIVE made a purchase in the past year.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TikTok / GlobalData
Primary
Tier B
https://www.adquadrant.com/resources/tiktok-shop-live-shopping-strategies-for-bfcm-2025-2 ↗
Source Article
TikTok Shop Live Shopping Strategies for BFCM 2025
Original Research
TikTok / GlobalData
· Original study ↗
Methodology
Attributed to TikTok and GlobalData
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok LIVE viewers: 76% purchase rate. Source: TikTok / GlobalData (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-live-purchase-rate-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tiktok-live-purchase-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- purchase rate for TikTok LIVE viewers<br><small>Source: TikTok / GlobalData (2025) · <a href="https://lighthousedata.io/data/tiktok-live-purchase-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.