B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
43%
43% -- purchase rate for Taco Bell (2023)
A poll of younger TikTok users over the past six months found that 43% have purchased a Taco Bell item and continue to frequent the restaurant chain.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
chuckjoe.co
Primary
Tier C
https://www.chuckjoe.co/4-foods-brands-crushing-it-on-tiktok/ ↗
Source Article
4 Foods Brands Crushing It On TikTok - ChuckJoe
4 Foods Brands Crushing It On TikTok
Social media continues to be a powerful tool in digital marketing for food brands. In more recent years, the rise of TikTok has shifted how businesses market and the audience they target. What is the reason for this? A growing population of individuals online wit…
Original Research
chuckjoe.co
· Original study ↗
Methodology
Poll of younger TikTok users over past six months
Methodology documented
Segmentation
IndustryRetail
RegionUS
Channelsocial
Cite this stat
Plain Text
Taco Bell: 43% purchase rate. Source: chuckjoe.co (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/taco-bell-purchase-poll-43
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<blockquote cite="https://lighthousedata.io/data/taco-bell-purchase-poll-43" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- purchase rate for Taco Bell<br><small>Source: chuckjoe.co (2023) · <a href="https://lighthousedata.io/data/taco-bell-purchase-poll-43" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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