B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18.3%
18.3% -- purchase rate for Facebook (2022)
18.3% of U.S. adults made a purchase via Facebook in the last year.
- Source text contains a likely typo: 'purchased Facebook' instead of 'purchased on Facebook' or 'purchased via Facebook'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18.3%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier C
https://todays.agency/facebook-ad-statistics/ ↗
Source Article
Top 12 Facebook Ad Statistics Every Business Owner Should Know
Are you looking for 2022 facebook ad statistics?
Well, you’ve come to the right place. There’s no denying that Facebook is a beast, and its growth continues. But just what statistics should you be focussing on in 2022?
We’ve scoured the web and compiled everything we could find into one complete rec…
Original Research
eMarketer
· Original study ↗
Methodology
Cited from eMarketer
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook: 18.3% purchase rate. Source: eMarketer (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-us-purchase-rate
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<blockquote cite="https://lighthousedata.io/data/facebook-us-purchase-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18.3%</strong> -- purchase rate for Facebook<br><small>Source: eMarketer (2022) · <a href="https://lighthousedata.io/data/facebook-us-purchase-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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