B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

70%

70% -- story completion rate for Instagram Stories (2026)

2026  · post-pulse.com

Instagram Story completion rate fell below 70% once brands went past seven slides.

  • Completion rate falls below 70% once brands post more than 7 slides/stories
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Attribution: post-pulse.com View source
Lighthouse Research Team
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Source verified Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Instagram Stories
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
post-pulse.com Primary Tier C
https://post-pulse.com/blog/how-to-share-instagram-story ↗
Confidence: 30/100 Vintage: 2026 Channel: Deep Crawl
Source Article
How to Share Instagram Story: A Developer's Guide 2026 | PostPulse Blog
How to Share Instagram Story: A Developer's Guide 2026 Published on Tags: You tap the paper-airplane icon under a post, expecting the usual Instagram flow, and the one option you need isn't there. No Add to story. No explanation. Just a share sheet that feels arbitrarily incomplete. That's the part …
Original Research
post-pulse.com · Original study ↗

Analysis of Instagram Story viewing behavior cited by the blog; threshold "below 70%" for brands posting more than 7 Stories/slides per day.

Methodology documented
Industrymarketing
Plain Text
Instagram Stories: 70% story completion rate. Source: post-pulse.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-story-completion-below-70-after-7-slides
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<blockquote cite="https://lighthousedata.io/data/instagram-story-completion-below-70-after-7-slides" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- story completion rate for Instagram Stories<br><small>Source: post-pulse.com (2026) · <a href="https://lighthousedata.io/data/instagram-story-completion-below-70-after-7-slides" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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