B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
70%
70% -- story completion rate for Chipotle 100-part Instagram Stories campaign (queso cup promotion) (2017)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AdWeek
Primary
Tier C
https://b2webstudios.com/3-great-tips-for-using-the-instagram-archive-feature/ ↗
Source Article
3 Great Tips for Using the Instagram Archive Feature - B2 Web Studios
It’s only been out since June, but the new Instagram Archive feature is already changing the game.Whether you’re testing out a new Instagram theme for your feed, or you don’t totally love your posts from back in 2012 (who does!?), the feature is total live saver! Not sure how to use Instagram Archiv…
Original Research
AdWeek
· Original study ↗
Methodology
Source reports a range of 70 to 75 percent; midpoint of 72.5 extracted per normalization rules. Campaign promoted Chipotle's new queso cup using archived feed posts plus a 100-part Instagram story; figure attributed to AdWeek.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Chipotle 100-part Instagram Stories campaign (queso cup promotion): 70% story completion rate. Source: AdWeek (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chipotle-instagram-story-completion-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/chipotle-instagram-story-completion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- story completion rate for Chipotle 100-part Instagram Stories campaign (queso cup promotion)<br><small>Source: AdWeek (2017) · <a href="https://lighthousedata.io/data/chipotle-instagram-story-completion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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