B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
75%
75% -- story completion rate for Instagram Stories brands (2018)
Brands see an average 75 percent completion rate on their Instagram Stories.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2018
Entity
Sample Size
200
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Buffer and Delmondo
Primary
Tier A
https://ryanerskine.com/blog/new-research-from-200-top-brands-shows-how-effective-instagram-stories-… ↗
Source Article
New Research From 200 Top Brands Shows How Effective Instagram Stories Really Are — Ryan Erskine
There’s only so much space in the Instagram feed. That harsh reality has inspired brands to try a variety of creative growth hacks and trends to reach larger audiences on the social media platform.
Commenting on celebrity photos and joining Instagram “pods” are two common ways accounts have jockeyed…
Original Research
Buffer and Delmondo
· Original study ↗
Methodology
Buffer and Delmondo analysis of 15,000+ Instagram Stories from 200 top brands
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
Channelsocial
Cite this stat
Plain Text
Instagram Stories brands: 75% story completion rate. Source: Buffer and Delmondo (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-stories-completion-rate-75
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<blockquote cite="https://lighthousedata.io/data/instagram-stories-completion-rate-75" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- story completion rate for Instagram Stories brands<br><small>Source: Buffer and Delmondo (2018) · <a href="https://lighthousedata.io/data/instagram-stories-completion-rate-75" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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