B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

75%

75% -- story completion rate for Social media stories (ephemeral story format) (2020)

Name: Story Completion Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-05

2020 · Buffer

Buffer estimates that 75% of stories are viewed until the end.

Attributed by the author to Buffer estimates

Cite this stat Share How we verify

Attribution: Buffer View source

Lighthouse Research Team

Last verified: 2026-09-05 · How we verify data →

Source verified Evidence graded

Value

75%

Unit

Percentage

Data Vintage

2020

Entity

Social media stories (ephemeral story format)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Buffer Primary Tier C

https://affen.fr/pedagogie/5-bonnes-raisons-pour-utiliser-les-stories-de-linkedin/ ↗

Confidence: 48/100 Vintage: 2020 Channel: Common Crawl

Source Article

5 bonnes raisons pour utiliser les stories de LinkedIn

Original Research

Buffer · Original study ↗

Methodology

Attributed to Buffer by the article; share of stories watched to the end, partly credited to the brevity of the format

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Social media stories (ephemeral story format): 75% story completion rate. Source: Buffer (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buffer-75-pct-story-completion-rate

HTML Embed

<blockquote cite="https://lighthousedata.io/data/buffer-75-pct-story-completion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- story completion rate for Social media stories (ephemeral story format)<br><small>Source: Buffer (2020) · <a href="https://lighthousedata.io/data/buffer-75-pct-story-completion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →