B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

70%

70% -- product discovery usage rate for Instagram users (2020)

2020  · digitalexperts.ae

70% of shopping enthusiasts navigate Instagram to discover new products.

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Attribution: digitalexperts.ae View source
Lighthouse Research Team
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Source verified Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2020
Entity
Instagram users
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
digitalexperts.ae Primary Tier C
https://digitalexperts.ae/6-types-of-social-media-ads-platforms/ ↗
Confidence: 48/100 Vintage: 2020 Channel: Wayback
Source Article
Best 6 Types of Social Media Ads Platforms | Digital Experts
Table of Contents Different Types of Social Media Ads Platforms | Ads on Social Media Want to establish a solid online presence and connect with your target audience? – Social media ads are the quickest and most powerful way to do so, offering great opportunities for digital marketing campaigns. As …
Original Research
digitalexperts.ae · Original study ↗

Unattributed survey figure cited by aggregator blog

Methodology documented
Period Value Change
2020 (current) 70%
2020 (current) 80% +14.3%
Industrymarketing
Plain Text
Instagram users: 70% product discovery usage rate. Source: digitalexperts.ae (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-shopping-discovery-2020
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<blockquote cite="https://lighthousedata.io/data/instagram-shopping-discovery-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- product discovery usage rate for Instagram users<br><small>Source: digitalexperts.ae (2020) · <a href="https://lighthousedata.io/data/instagram-shopping-discovery-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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