B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- product discovery usage rate for Instagram (2023)
Roughly 70% of shopping enthusiasts use Instagram for product discovery.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Meta for Business
Primary
Tier C
https://fivebbc.com/blog/ready-to-start-selling-on-instagram-a-useful-guide-for-business/ ↗
Source Article
How to Sell on Instagram: Step-by-Step Guide
Learning how to sell on Instagram starts with setting up a free Instagram Shop through Meta Commerce Manager, tagging products in your posts and Reels, and driving purchases through Instagram Checkout, DMs, or your linked website. With over 3 billion monthly active users and native commerce tools bu…
Original Research
Meta for Business
· Original study ↗
Methodology
Cited from Meta for Business (2023)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram: 70% product discovery usage rate. Source: Meta for Business (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shopping-enthusiasts-instagram-product-discovery
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<blockquote cite="https://lighthousedata.io/data/shopping-enthusiasts-instagram-product-discovery" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- product discovery usage rate for Instagram<br><small>Source: Meta for Business (2023) · <a href="https://lighthousedata.io/data/shopping-enthusiasts-instagram-product-discovery" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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