B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- product discovery usage rate for Facebook (2025)
Nearly 40% of social users turn to Facebook for product discovery according to the 2025 Sprout Social Index.
- Reported in source as 'close to 40%' / 'nearly 40%'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier B
https://www.insightios.com/blog/how-to-use-facebook-groups-for-customer-research ↗
Source Article
How to Use Facebook Groups for DTC Customer Research
Key Takeaways
- In 2024, Meta reported 1.8 billion people use Facebook Groups every month across more than 25 million active public groups, making them one of the largest repositories of unfiltered consumer opinion available
- The most useful groups for research aren't your own brand community; they…
Original Research
Sprout Social
· Original study ↗
Methodology
Sprout Social Index, cited by Insightios; reported as 'close to 40%'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook: 40% product discovery usage rate. Source: Sprout Social (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-product-discovery-2025
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<blockquote cite="https://lighthousedata.io/data/facebook-product-discovery-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- product discovery usage rate for Facebook<br><small>Source: Sprout Social (2025) · <a href="https://lighthousedata.io/data/facebook-product-discovery-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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