B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- product discovery usage rate for Instagram users (2020)
Approximately 80% of Instagram users report using the platform to help them discover new products and services.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier C
https://www.benjamin-david.com/2020/03/5-canadian-companies-with-top-fintech-marketing-strategies/ ↗
Source Article
5 Canadian Companies with Top Fintech Marketing Strategies
Original Research
Sprout Social
· Original study ↗
Methodology
Survey by Sprout Social as cited in blog
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 (current) | 70% | |
| 2020 (current) | 80% | +14.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram users: 80% product discovery usage rate. Source: Sprout Social (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-product-discovery-sprout
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instagram-product-discovery-sprout" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- product discovery usage rate for Instagram users<br><small>Source: Sprout Social (2020) · <a href="https://lighthousedata.io/data/instagram-product-discovery-sprout" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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