B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23%
23% -- engagement rate lift for Instagram business accounts (2025)
Businesses optimizing posting times using Instagram Insights see on average 23% higher engagement rates.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://fivebbc.com/blog/ready-to-start-selling-on-instagram-a-useful-guide-for-business/ ↗
Source Article
How to Sell on Instagram: Step-by-Step Guide
Learning how to sell on Instagram starts with setting up a free Instagram Shop through Meta Commerce Manager, tagging products in your posts and Reels, and driving purchases through Instagram Checkout, DMs, or your linked website. With over 3 billion monthly active users and native commerce tools bu…
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot 2025 State of Marketing report
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Instagram business accounts: 23% engagement rate lift. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-posting-times-engagement-2025
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<blockquote cite="https://lighthousedata.io/data/instagram-posting-times-engagement-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- engagement rate lift for Instagram business accounts<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/instagram-posting-times-engagement-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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