B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Dated
$2,810,000,000
$2,810,000,000 -- mobile ad spend for Instagram (2017)
Instagram's global mobile ad revenues were forecast to reach $2.81 billion in 2017.
- Forecast/projection made in 2015
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$2,810,000,000
Unit
Currency Usd
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Source
eMarketer
Primary
Tier A
http://www.emarketer.com/Article/Instagram-Mobile-Ad-Revenues-Reach-281-Billion-Worldwide-2017/10127… ↗
Source Article
Instagram Mobile Ad Revenues to Reach $2.81 Billion Worldwide in 2017
Original Research
eMarketer
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram: $2,810,000,000 mobile ad spend. Source: eMarketer (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-mobile-ad-revenues-2017
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instagram-mobile-ad-revenues-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2,810,000,000</strong> -- mobile ad spend for Instagram<br><small>Source: eMarketer (2017) · <a href="https://lighthousedata.io/data/instagram-mobile-ad-revenues-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.