B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
56%
56% -- engagement lift for Instagram posts with @ mentions (2014)
Instagram posts that tag another user or include an '@' mention in the copy increase engagement by 56%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PR Daily
Primary
Tier C
https://hooklinesinker.co.za/instagram-creates-a-picture-perfect-pr-strategy-heres-how/ ↗
Source Article
Instagram creates a picture-perfect PR strategy - here's how: | hooklinesinker.co.za
nstagram has gone from a trendy iOS-only app to a massive social network with Android and web presence with more than 300 million monthly users. It’s popular growth rate of 9 million new users per month sees more than 700 photos uploaded each second with an average of 1.2 billion likes per day. Woul…
Original Research
PR Daily
· Original study ↗
Methodology
Cited via PR Daily
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram posts with @ mentions: 56% engagement lift. Source: PR Daily (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-mention-engagement-56
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<blockquote cite="https://lighthousedata.io/data/instagram-mention-engagement-56" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- engagement lift for Instagram posts with @ mentions<br><small>Source: PR Daily (2014) · <a href="https://lighthousedata.io/data/instagram-mention-engagement-56" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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