B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
$570,000,000
$570,000,000 -- influencer marketing spend for Instagram (2017)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$570,000,000
Unit
Currency Usd
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
eMarketer
Primary
Tier B
http://arabadonline.com/details/digital/the-rising-tide-of-influence ↗
Source Article
ArabAd
Original Research
eMarketer
· Original study ↗
Methodology
Cited from eMarketer estimate
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram: $570,000,000 influencer marketing spend. Source: eMarketer (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-influencer-marketing-spend-570m
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<blockquote cite="https://lighthousedata.io/data/instagram-influencer-marketing-spend-570m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$570,000,000</strong> -- influencer marketing spend for Instagram<br><small>Source: eMarketer (2017) · <a href="https://lighthousedata.io/data/instagram-influencer-marketing-spend-570m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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