B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$250,000,000
$250,000,000 -- influencer marketing spend for MENA influencer marketing market (2019)
Estimated influencer marketing expenditure in the MENA region in 2019 was approximately $250 million.
- Estimated based on author's own calculations; market estimates vary widely
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$250,000,000
Unit
Currency Usd
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Ipsos
Primary
Tier A
https://www.arabadonline.com/en/details/advertising/MENA-Advertising-Expenditure-Dissected ↗
Source Article
MENA Advertising Expenditure Dissected
Original Research
Ipsos
· Original study ↗
Methodology
Ipsos author's own estimation; market estimates range from $60 million to more than $1 billion
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
MENA influencer marketing market: $250,000,000 influencer marketing spend. Source: Ipsos (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mena-influencer-marketing-2019
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<blockquote cite="https://lighthousedata.io/data/mena-influencer-marketing-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$250,000,000</strong> -- influencer marketing spend for MENA influencer marketing market<br><small>Source: Ipsos (2019) · <a href="https://lighthousedata.io/data/mena-influencer-marketing-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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