B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$7,000,000,000
$7,000,000,000 -- influencer marketing spend for Instagram influencer marketing (2019)
Global influencer marketing spend/market size on Instagram reached USD 7 billion in 2019.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$7,000,000,000
Unit
Currency Usd
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
influencermarketinginturkey.com
Primary
Tier B
https://www.influencermarketinginturkey.com/post/2020-instagram-influencer-marketing-trends ↗
Source Article
2020 Instagram Influencer Marketing Trends
2020 Instagram Influencer Marketing Trends
Jan 16, 2020
1 min read
Instagram has reached over 1 billion users and continues to grow exponentially by its ascending popularity, tools, ad models and influencer revenues. According to the research, the number of global influencer marketing campaigns that…
Original Research
influencermarketinginturkey.com
· Original study ↗
Methodology
Cited research on global Instagram influencer campaign spend
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram influencer marketing: $7,000,000,000 influencer marketing spend. Source: influencermarketinginturkey.com (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-influencer-spend-2019
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<blockquote cite="https://lighthousedata.io/data/instagram-influencer-spend-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$7,000,000,000</strong> -- influencer marketing spend for Instagram influencer marketing<br><small>Source: influencermarketinginturkey.com (2019) · <a href="https://lighthousedata.io/data/instagram-influencer-spend-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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