B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
3
3 -- roas for e-commerce (2026)
A ROAS of 3x is considered the minimum viable target for e-commerce campaigns on Instagram Ads.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
digiflow-agency.fr
Primary
Tier A
https://digiflow-agency.fr/blog/cout-publicite-instagram ↗
Source Article
Publicité Instagram : Coûts, Formats et ROI en 2026
Original Research
digiflow-agency.fr
· Original study ↗
Methodology
Minimum viable ROAS for e-commerce is greater than 3 times.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
e-commerce: 3 roas. Source: digiflow-agency.fr (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-ads-ecommerce-roas
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<blockquote cite="https://lighthousedata.io/data/instagram-ads-ecommerce-roas" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3</strong> -- roas for e-commerce<br><small>Source: digiflow-agency.fr (2026) · <a href="https://lighthousedata.io/data/instagram-ads-ecommerce-roas" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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