B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
18%
18% -- click through rate for USPS Informed Delivery (2025)
The click-through rate (CTR) for USPS Informed Delivery emails averages near 18%.
- Approximate/average rate ("near 18% on average")
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Midwest Direct
Primary
Tier C
https://www.mw-direct.com/newsfeed/newsroom/find-prospective-students-in-5-easy-steps/ ↗
Source Article
Find Prospective Students in 5 Easy Steps - Midwest Direct Newsroom
1. Retargeting with Direct Mail
Immediately begin to capture students who visit your site and target them with an informative postcard and online ads. No email or home address required! (Yes, we can do that.)
2. Integrate Multi-Media & Mail
Turn your next mailing to prospective students into a multi…
Original Research
Midwest Direct
· Original study ↗
Methodology
Vendor-reported average
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
USPS Informed Delivery: 18% click through rate. Source: Midwest Direct (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/informed-delivery-ctr-18
HTML Embed
<blockquote cite="https://lighthousedata.io/data/informed-delivery-ctr-18" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- click through rate for USPS Informed Delivery<br><small>Source: Midwest Direct (2025) · <a href="https://lighthousedata.io/data/informed-delivery-ctr-18" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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