B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
36%
36% -- campaign response rate for Influitive personalized gift ABM campaign (pinatas) (2020)
Influitive's ABM campaign sending pinatas generated a 36% response rate.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
leadboxer.com
Primary
Tier C
https://www.leadboxer.com/blog/account-based-marketing-tactics/ ↗
Source Article
25+ Account-Based Marketing Tactics & Software Solutions - LeadBoxer
Not seeing the sort of close rates you want? If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead, use account based marketing tactics. Known as account-based marketing (ABM), companies that treat individual pro…
Original Research
leadboxer.com
· Original study ↗
Methodology
Company campaign experiment
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Influitive personalized gift ABM campaign (pinatas): 36% campaign response rate. Source: leadboxer.com (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influitive-pinata-response-rate
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<blockquote cite="https://lighthousedata.io/data/influitive-pinata-response-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- campaign response rate for Influitive personalized gift ABM campaign (pinatas)<br><small>Source: leadboxer.com (2020) · <a href="https://lighthousedata.io/data/influitive-pinata-response-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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